LUW Marketing Workshop

Writing is a joy. It’s an inspired act of creation and expression. It is a tonic for me and for most writers. Sometimes it becomes work and you have to force through it but it’s always worth it. That is always the best part of writing.

The not best parts, you hear me complain about a lot. The querying and glacial pace of publishing are terrible but that just begins the slog of marketing. This is what most new writers don’t understand and few are good at; the marketing of the book. A book, no matter how good or bad, is a product and must be sold. I’ve said many times that right now it’s never been easier to be published, but it’s never been harder to be read. That’s where marketing matters. And it matters a lot.

Writers are not by in large marketers—salesmen. Ir we were, we’d probably be selling cars or condos or bridges or something and getting rich instead of brooding with plots and character arcs, themes and twists that paint imaginary pictures into the aether of art. We tend to be introverted. Even me. Yeah, I know, me? Really. There are several Johnnys; one is a writer; the other a marketer who just happens to adore his product.

But enthusiasm isn’t enough. Marketing, as any business school will tell you, is a dynamic science of luck and perseverance,. The tools that work for one product one day, won’t work the next or for another thing. Finding an audience (customers) is paramount for authors and unless we just get stupid lucky, we're going to have to work a little to find them.

This is why the League or Utah Writers has put together a Summer Conference prequel class on marketing. A common topic in all modern writing conferences, the League thought to have a special dedicated half day seminar about the subject with professionals and amateurs who’ve waded into the ocean of sales and come out alive.

The seminar is Saturday July 29th at the Viridian Event Center, 8030 S 1825 W, West Jordan, UT 84088, Here’s a link to sign up and all he other info (just click on the graphic). If you do go you get a discount for the LUW Fall Conference in October. All good. There’s even going to be snacks.

I’ll be there to hear some great ideas and find reinforcement for some things I know. I invite all authors seeking to finds sales to come join us. It’s a cheap date and the information you glean might make the difference in a career.